As its message spreads to more netizens, the #BenderaPutih hashtag is leading Twitter’s trending chart in Malaysia as of 3:22 PM today. The movement appears to be similar in nature to the #KitaJagaKita movement, which gained traction briefly at the start of the pandemic last year but later lost momentum after being co-opted by the government, seemingly in an attempt to absolve themselves from widespread criticism.
Since it began in March, the Ministry of Health has used the hashtag in tweets dozens of times, even though the hashtag was often used to criticise the government’s handling of the pandemic. The movement was also appropriated by Finance Minister Tengku Zafrul, Minister of International Trade and Industry Azmin Ali, and Housing and Local Government Minister Zuraida Kamaruddin, just to name a few. Even backbencher government MPs such as Ahmad Maslan frequently use the hashtag to praise the government.
Hanna Alkaf, who is credited for starting #KitaJagaKita, has rebuked politicians who try inserting themselves into the rakyat’s movement and expressed the same for #BenderaPutih as well. After all, Minister Zuraida is already trying to ride on the trending hashtag and naturally, this has immediately attracted criticism from the netizens.
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