HappyFresh Managing Director Hu Hun Hui said, “This partnership could not have come at a better time given the recent Movement Control Order that has been reinstated.” Explaining that HappyFresh is always looking to bring variety to its platform, she added, “Hopefully, this will also help curb panic buying from occurring at physical stores across the country.”
Since the initial MCO, HappyFresh claims to have taken steps to ensure consumers are able to get their groceries throughout the pandemic. Noting a fall in spending power (due to the pandemic), HappyFresh said it lowered its delivery fee and removed its minimum spend threshold at various supermarkets and stores – all to make online grocery shopping affordable.
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